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Proven alternative to bare metal stent.
CLIENT
Cobra PzF NanoCoated Stent, CeloNova BioSciences, Inc., San Antonio, TX
TYPE OF CLIENT
MedTech Device
CATEGORY
Branding, Campaign, CRM, Video, Collateral, Digital
RESPONSIBILITIES
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Team Leader
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Creative Strategy
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Campaign Development
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Concept
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Design
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Execution
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Client Management
WHAT I DID
Owned the full creative and strategic execution for the COBRA PzF NCS NanoCoated stent, delivering a high-volume body of work across campaigns, sales tools, and educational materials. Translated complex clinical benefits into clear, compliant, and effective physician communications.
RESULT
As a result of strategic HCP/procurement communications developed, sales leads jumped 5% in a 12-month sales cycle, up from 2.3%.









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