ABOUT | Graphic Design

Summary

Innovative and results-driven creative with 20+ years of experience developing impactful campaigns that engage target audiences across healthcare and consumer markets. Adept at both high-level strategy and hands-on execution, with a proven ability to lead initiatives from concept to launch under aggressive timelines. Skilled in translating complex scientific information into compelling, audience-appropriate messaging. Expertise spans the full marketing lifecycle for both HCP and DTC channels, delivering measurable growth and client satisfaction.

Hands-on leader of multi-channel campaigns spanning social media, CRM programs, rebrands, launches, digital platforms, MOA concept development, websites, interactive visual aids, and creative strategy. Experienced in customer journey mapping, storyboarding, creative pitch development, and building compelling presentations and briefs. Managed multiple social media editorial calendars and consistently created strategic assets from research through execution. Proactively stay current on emerging trends, technologies, and platforms.

Key Achievements

Brand Visual and Voice Overhaul

Led comprehensive brand overhauls for Daxor and CeloNova resulting in a 15% and 10% respectfully, in conversions.

Developed Unova Orthopedic Clinic
Led the creative direction for the 26,000 sq. ft. state-of-the-art facility, crafting a cohesive interior visual experience. Developed all brand messaging and visual identity. Unova quickly reaching a four-month waitlist shortly after opening.

Launched Novel Pioneering CGM System
Led the development of strategic training initiatives, resulting in the education of 1,850 clinicians across 50 hospital-based diabetes centers nationwide—more than doubling the client’s original goal of 900. Directed cross-functional teams to ensure consistent delivery and measurable impact.

Skills

Creative Leadership

Hands-on

Artificial Intelligence Tools

Cross-Functional Collaboration

Critical Thinking

Budget Management

Visual Design

Adobe Creative Suite

Figma

Deep experiences in:

Brand Launch (Pharma and Med Device; DTC and HCP)
National & Regional Campaign Development (Pharma,

Med Device, and Consumer)

Social Media (Pharma, Med Device, and Consumer)
Website Design (Pharma, Med Device, and Consumer)
Digital Banner Ads (Pharma, Med Device, and Consumer)
Email Campaigns (Pharma, Med Device, and Consumer)
Brand Guidelines (Pharma, Med Device, and Consumer)
Broadcast/Video (Pharma, Med Device, and Consumer)
Brochure Design (Pharma, Med Device, and Consumer)
Print Campaign (Pharma, Med Device, and Consumer)

Brand Management (Med Device)
Brand Mark/Logo/Identity Development
Sales Event Concept and Design (Med Device)
Sales Kits
Annual Report Concept and Design
Direct Response
Out-of-Home
Publishing
Print Production
PowerPoint Design

Agencies and companies I've worked for and partnered with: