ABOUT
HERE TO MAKE BIG IDEAS HAPPEN
With 20+ years of experience leading integrated campaigns for healthcare brands in New York City and Tampa across HCP, payor, procurement, and DTC audiences. My expertise spans the full marketing lifecycle. I specialize in transforming complex scientific and clinical data into clear, compelling narratives that drive engagement and adoption. I guide multidisciplinary teams from insight to launch, blending strategic vision with hands-on creative execution. Recognized for producing high-impact work under aggressive timelines, I build strong client partnerships and consistently deliver results. Recently, my focus has centered on applying AI to elevate creative quality, efficiency, and innovation.
Experienced in customer journey mapping, storyboarding, creative pitch development, and building compelling presentations and briefs. Manage multiple social media editorial calendars.
Key Achievements
Brand Visual and Voice Overhaul:
Led comprehensive brand overhauls for Daxor Corp and CeloNova BioSciences, increasing conversions by 15% and 10%, respectively.
Developed Unova Orthopedic Clinic from the Ground Up:
Led creative direction for a 26,000-sq-ft state-of-the-art facility, developing the full visual experience, brand messaging, and visual identity; Unova reached a four-month waitlist shortly after opening.
Launched Novel Pioneering Eversense CGM System:
Led strategic training initiatives that educated 1,850 clinicians across 50 hospital-based diabetes centers nationwide—more than doubling the original goal of 900—while directing cross-functional teams to ensure consistent delivery and measurable impact.
Agencies and companies I've had the pleasure of working for and partnering with:
