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  • LinkedIn

Summary

I deliver measurable brand growth, high-performing creative, and successful therapy launches across HCP, payor, procurement, and DTC audiences. My expertise spans the full marketing lifecycle.

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With 20+ years leading integrated campaigns for healthcare brands, I specialize in transforming complex scientific and clinical data into clear, compelling narratives that drive engagement and adoption. I guide multidisciplinary teams from insight to launch, blending strategic vision with hands-on creative execution. Recognized for producing high-impact work under aggressive timelines, I build strong client partnerships and consistently deliver results. Recently, my focus has centered on applying AI to elevate creative quality, efficiency, and innovation.​

 

My background spans multi-channel campaigns including social media, CRM programs, rebrands, launches, digital platforms, MOA concept development, websites, interactive visual aids, and creative strategy. Experienced in customer journey mapping, storyboarding, creative pitch development, and building compelling presentations and briefs. Managed multiple social media editorial calendars and consistently created strategic assets from research through execution. Proactively stay current on emerging trends, technologies, and platforms. 

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Key Achievements

Brand Visual and Voice Overhaul

Led comprehensive brand overhauls for Daxor, Inc. and CeloNova, resulting in a 15% and 10% respectively, in conversions.

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Developed Unova Orthopedic Clinic from the Ground Up
Led the creative direction for the 26,000 sq. ft. state-of-the-art facility, crafting a cohesive interior visual experience. Developed all brand messaging and visual identity. Unova quickly reached a four-month waitlist shortly after opening.

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Launched Novel Pioneering Eversense CGM System
Led the development of strategic training initiatives, resulting in the education of 1,850 clinicians across 50 hospital-based diabetes centers nationwide—more than doubling the client’s original goal of 900. Directed cross-functional teams to ensure consistent delivery and measurable impact.

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Skills

Creative Leadership

Hands-on

Artificial Intelligence Tools

Cross-Functional Collaboration

Critical Thinking

Budget Management

Visual Design

Adobe Creative Suite

Figma

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Deep experiences in:

  • Brand Launch (Pharma and Med Device; DTC and HCP)​ 

  • National & Regional Campaign Development​ (Pharma,

         Med Device, and Consumer)​

  • Social Media (Pharma, Med Device, and Consumer)

  • Website Design (Pharma, Med Device, and Consumer)

  • Digital Banner Ads (Pharma, Med Device, and Consumer)

  • Email Campaigns (Pharma, Med Device, and Consumer)

  • Brand Guidelines (Pharma, Med Device, and Consumer)

  • Broadcast/Video (Pharma, Med Device, and Consumer)

  • Brochure Design (Pharma, Med Device, and Consumer)

  • Print Campaign (Pharma, Med Device, and Consumer)

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  • Brand Management (Med Device)

  • Brand Mark/Logo/Identity Development

  • Sales Event Concept and Design (Med Device)

  • Sales Kits

  • Annual Report Concept and Design

  • Direct Response

  • Out-of-Home

  • Publishing

  • Print Production

  • PowerPoint Design

Agencies and companies I've worked for and partnered with:

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