All Posts

Would you pay $4 for one onion? At Publix, maybe. Would you pay $30,000 for a single HCP or patient CRM email? In big pharma, that’s not outrageous. It’s infrastructure. Pharma companies often allocate 20–25% of revenue to marketing. U.S. DTC spending hit roughly $14B in 2023 and climbed to about $19.45B in 2024. The budgets are massive. The process is layered. The review cycles are long. Seventy rounds of revisions on one email? It happens. This isn’t an indictment. It’s a

“God” in medicine, the unquestioned authority of the doctor no longer exists. Over the past two decades, the balance has shifted toward a more level playing field. The internet, advances in medical devices and therapies, broader social change, and now artificial intelligence have pushed medicine beyond the clinic walls and into the digital health age. The turning point was simple but profound: patients gained direct access to health information. Knowledge was no longer contro

Your awkwardness in client presentations isn’t a flaw; it’s yours to own.