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Look what we're doing.

CLIENT

The Port Authority of NY & NJ

TYPE OF CLIENT

Bi-state public agency

CATEGORY

Annual Reports Concept, Design, Execution

RESPONSIBILITIES

  • Team Leader

  • Creative Strategy

  • Concept

  • Design

  • Execution

  • Client Management

WHAT I DID

I established the core concept and editorial framework, shaping a report that humanized an institution often perceived as impersonal and bureaucratic.

 

With no predefined creative constraints, I translated abstract goals and dense data into a cohesive, visually powerful report that balanced clarity, transparency, and emotional resonance.

RESULT

The initial annual report design was so well received by Board members and other key stakeholders that the clients personally requested I design the following year's annual report.

NYPA annual report covers
NYPA-1
NYPA interior spread
Cover
PANYNJ
PANYNJ
PANYNJ design
Cover
Interior design spread

WHAT’S NEXT STARTS HERE.

Get in touch with me at LisaLarson.CD@gmail.com

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