Rapid relief. Proven prevention.

CLIENT

Nurtec ODT, Pfizer, NYC, NY

TYPE OF CLIENT

Pharmaceutical: Acute Migraine Treatment

BRIEF

Strategic Objective: Deepening Patient Relationships
CRM strategy focused on building stronger, more meaningful connections by delivering relevant education, ongoing support, and tangible solutions for patients managing migraines.

NURTEC ODT was positioned as the straightforward, effective option that delivers comprehensive relief - rapid and lasting benefits for both acute and preventive migraine treatment, without the burden of side effects.

The campaign addressed diverse patient segments and treatment phases, including:

Undiagnosed - Raising awareness of migraine symptoms
Diagnosed - Educating newly diagnosed patients
Treatment - Introducing and reinforcing therapy benefits
Adherence - Encouraging consistent use
Discontinuation - Addressing barriers and re-engagement

RESPONSIBILITIES

Led creative direction of the patient CRM ecosystem.
Defined the CRM creative vision to ensure brand consistency, empathy, and regulatory compliance.
Established modular creative systems to support personalization, segmentation, and rapid content deployment at scale.
Directed concept development and design execution.

RESULT

I proposed integrating animated GIFs across all CRM workstreams to enhance email engagement and intrigue patients at every stage of their migraine treatment journey. This creative tactic helped capture attention in crowded inboxes, increasing open and interaction rates while reinforcing brand personality.

WHAT’S NEXT STARTS HERE.

Get in touch with me at LisaLarson.CD@gmail.com