Volume is vital.
CLIENT
BVA-100 (Blood Volume Analyzer), Daxor Corp., Oak Ridge, TN
TYPE OF CLIENT
MedTech Device
CATEGORY
Branding, Campaign, CRM, Video, Collateral, Digital, Social Media
RESPONSIBILITIES
-
Team Leader
-
Creative Strategy
-
Concept
-
Rebrand
-
Campaign Development
-
Design
-
Execution
-
Logo Development
-
Client Management
WHAT I DID
Served as Creative Director, owning the end-to-end development of a high-volume, diverse body of marketing work. Partnered directly with marketing and sales to create and execute a wide range of materials, ensuring consistency, speed, and impact across all touchpoints.
RESULT
Teams appreciate the system’s accuracy, portability, and fast learning curve—attributes that translate into faster onboarding and higher sustained engagement.
Sales leads gained 30% in 18 months with targeted communications and a dedicated sales team focused on procurement and specialized clinicians.
