Volume is vital.

CLIENT

BVA-100 (Blood Volume Analyzer), Daxor Corp., Oak Ridge, TN

TYPE OF CLIENT

MedTech Device

RESPONSIBILITIES

Team Leader
Creative Strategy
Concept
Rebrand
Campaign Development
Design
Execution
Logo Development
Client Management

WHAT I DID

Served as Creative Director, owning the end-to-end development of a high-volume, diverse body of marketing work. Partnered directly with marketing and sales to create and execute a wide range of materials including brand positioning assets, sales tools, clinical and educational materials, digital content, presentations, and trade show support ensuring consistency, speed, and impact across all touchpoints.

RESULT

Rapid clinician adoption reflects both the system’s ease of use and its ability to make a tangible and quick difference at the bedside. Teams appreciate the system’s accuracy, portability, and fast learning curve—attributes that translate into faster onboarding and higher sustained engagement.

Sales leads gained 30% in 18 months with targeted communications and a dedicated sales team focused on procurement and specialized clinicians.