• Team Leader

• Concept

• Creative Direction

• Styling

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Serving as the creative lead for the ATTR-CM unbranded effort, I built, designed, and developed a comprehensive campaign that brought visibility and urgency to cardiomyopathy within the HCP community. From insight-driven concepting to fully realized multi-format content, I directed every creative touchpoint to ensure the work resonated, informed, and empowered clinicians in recognizing this complex condition.