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BVA-100 (Blood Volume Analyzer)
Daxor Corp.
Oak Ridge, TN

  • Team Leader

  • Rebrand

  • Campaign Development

  • Creative Strategy

  • Concept

  • Design

  • Execution

  • Logo Development

  • Client Management

Positive staff adoption and satisfaction:

Rapid clinician adoption reflects both the system’s ease of use and its ability to make a tangible and quick difference at the bedside. Teams appreciate the system’s accuracy, portability, and fast learning curve—attributes that translate into faster onboarding and higher sustained engagement.

 

Sales leads gained 30% in 18 months with targeted communications and a dedicated sales team focused on procurement and specialized clinicians.

Daxor is a medical instrumentation and biotechnology company focused on blood volume measurement.  They developed and market the BVA-100 (Blood Volume Analyzer), the first diagnostic blood test cleared by the FDA to provide safe, accurate, objective quantification of blood volume status and composition compared to patient-specific norms in a broad range of medical conditions.

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