Results-Driven Creative Director—Art

BVA-100 (Blood Volume Analyzer)
Daxor Corp.
Oak Ridge, TN
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Team Leader
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Rebrand
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Campaign Development
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Creative Strategy
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Concept
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Design
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Execution
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Logo Development
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Client Management
Positive staff adoption and satisfaction:
Rapid clinician adoption reflects both the system’s ease of use and its ability to make a tangible and quick difference at the bedside. Teams appreciate the system’s accuracy, portability, and fast learning curve—attributes that translate into faster onboarding and higher sustained engagement.
Sales leads gained 30% in 18 months with targeted communications and a dedicated sales team focused on procurement and specialized clinicians.
Daxor is a medical instrumentation and biotechnology company focused on blood volume measurement. They developed and market the BVA-100 (Blood Volume Analyzer), the first diagnostic blood test cleared by the FDA to provide safe, accurate, objective quantification of blood volume status and composition compared to patient-specific norms in a broad range of medical conditions.

