top of page
CREATIVE DIRECTOR
ART DIRECTOR
GRAPHIC DESIGNER
CREATIVE STRATEGY
North American Diamonds
New York, NY
-
Creative Strategy
-
Campaign Development
-
Concept
-
Execution
Introduced a new line of diamond jewelry named 'Fire of the North" made exclusively with diamonds mined from the Canadian Northwest Territories.
The challenge was to position these diamonds as among the highest rated in the world. The concept was presenting them as loose diamonds in a "more natural" environment.
bottom of page