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CREATIVE DIRECTOR
ART DIRECTOR
GRAPHIC DESIGNER
CREATIVE STRATEGY







Cuervo Gold Tequila
Diageo
Hartford, CT
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Rebrand
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Campaign Development
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Creative Strategy
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Design
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Concept
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Execution
Creative lead and management in developing the "Untamed Spirit" campaign. This creative direction provided the link between the equities of the Cuervo brand and the emotional attitude of the consumer.
The campaign captured the spirit of the tequila drinker in "the act."
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