Cuervo Gold Tequila

Diageo

Hartford, CT

  • Rebrand

  • Campaign Development

  • Creative Strategy

  • Design

  • Concept

  • Execution

Creative lead and management in developing the "Untamed Spirit" campaign. This creative direction provided the link between the equities of the Cuervo brand and the emotional attitude of the consumer. 

The campaign captured the spirit of the tequila drinker in "the act."