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Unova Hip & Knee Center
Lady Lake, FL

  • Branding

  • Strategy

  • Positioning

  • Brand Guidelines

  • Concept

  • Execution

  • Directed & Lead Creative Department

Developed the brand look, tone, and voice, marketing strategies, marketing plan/key messaging of/for the newly constructed 26,000 sq. ft. facility in Lady Lake, Florida.

Mood Board Development for Targeted Audiences

Minis Anchor

We defined five segmentations for Unova. Under the overarching brand look, I developed key color pallets for each of those segmentations:

  • Primary

  • Sub-targets

  • Payers

  • Patients

  • Providers

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