Unova Health Clinic

Lady Lake, FL

  • Branding

  • Strategy

  • Positioning

  • Brand Guidelines

  • Concept

  • Execution

  • Directed & Lead Creative Department

Developed the brand look, tone, and voice, marketing strategies, marketing plan/key messaging of/for the newly constructed 26,000 sq. ft. facility in Lady Lake, Florida.

Mood Board Development for Targeted Audiences


We defined five segmentations for Unova. Under the overarching brand look, I developed key color pallets for each of those segmentations:

  • Primary

  • Sub-targets

  • Payers

  • Patients

  • Providers