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CREATIVE DIRECTOR
ART DIRECTOR
GRAPHIC DESIGNER
CREATIVE STRATEGY

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Genentech
San Fransisco, CA

Creative Direction
Concept
Art Direction

Portfolio: Genentech’s Mosun and Polivy (Polarix) brands.

I led 30 work streams: concepted, developed, content development, and produced

Build a digital and social media ecosystem that will be responsible for building awareness and experience of POLIVY and MOSUN amongst community physicians. The ecosystem should focus on three core areas:

Awareness
Consideration
Experience

Communications included:

HCP Branded social media posts for Twitter and Facebook, Sermo, ASH (animated/static) and shells
HCP Unbranded social media posts for Twitter and Facebook (animated/static) and shells
DTC branded for Twitter and Facebook
HCP Unbranded website content development and design
HCP Branded website content and design
Unbranded HCP logo development

Minis Anchor

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