CREATIVE DIRECTOR
ART DIRECTOR
GRAPHIC DESIGNER
CREATIVE STRATEGY
















Polivy/Mosun
Genentech
San Fransisco, CA
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Creative Direction
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Concept
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Art Direction
Portfolio: Genentech’s Mosun and Polivy (Polarix) brands.
I led 30 work streams: concepted, developed, content development, and produced
Build a digital and social media ecosystem that will be responsible for building awareness and experience of POLIVY and MOSUN amongst community physicians. The ecosystem should focus on three core areas:
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Awareness
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Consideration
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Experience
Communications included:
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HCP Branded social media posts for Twitter and Facebook, Sermo, ASH (animated/static) and shells
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HCP Unbranded social media posts for Twitter and Facebook (animated/static) and shells
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DTC branded for Twitter and Facebook
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HCP Unbranded website content development and design
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HCP Branded website content and design
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Unbranded HCP logo development