• Creative Direction

• Concept

• Art Direction

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Portfolio: Genentech’s Mosun and Polivy (Polarix) brands.

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I led 30 work streams: concepted, developed, content development, and produced

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Build a digital and social media ecosystem that will be responsible for building awareness and experience of POLIVY and MOSUN amongst community physicians. The ecosystem should focus on three core areas: 

1. Awareness 

2. Consideration 

3. Experience

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Communications included:

• HCP Branded social media posts for Twitter and Facebook, Sermo, ASH (animated/static) and shells

• HCP Unbranded social media posts for Twitter and Facebook (animated/static) and shells

• DTC branded for Twitter and Facebook

• HCP Unbranded website content development and design

• HCP Branded website content and design

• Unbranded HCP logo development

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