• Key Art Campaign Development

• Creative Strategy

• Concept

• Design

• Execution

• Photoshoot on location in Shreveport

 

The show followed the professional life of Billy Bretherton, an expert in the field of pest control and the proprietor of Vexcon Animal and Pest Control in Benton, Louisiana, which serves the Shreveport-Bossier metropolitan area.

 

Bretherton is known for his unusual fashion style, consisting mostly of Goth-like black garments (many of them leather) with large silver jewelry and steel studs and spikes in various configurations.